Author: Valerie J. GrossPublisher: ABC-CLIO
ISBN: 1598847708
Category : Language Arts & Disciplines
Languages : en
Pages : 189
Book Description
"This is a book about Transforming Our Image, Building Our Brand - The Education Advantage"--
Transforming Our Image, Building Our Brand PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Transforming Our Image, Building Our Brand PDF full book. Access full book title Transforming Our Image, Building Our Brand by Valerie J. Gross. Download full books in PDF and EPUB format.Transforming Our Image, Building Our Brand
Author: Valerie J. GrossPublisher: ABC-CLIO
ISBN: 1598847708
Category : Language Arts & Disciplines
Languages : en
Pages : 189
Book Description
"This is a book about Transforming Our Image, Building Our Brand - The Education Advantage"--
Creating the Sustainable Public Library: The Triple Bottom Line Approach
Author: Gary L. ShafferPublisher: ABC-CLIO
ISBN: 1440857032
Category : Language Arts & Disciplines
Languages : en
Pages : 184
Book Description
Transform any public library into a truly sustainable organization—not just environmentally sustainable, but economically and socially sustainable as well—by following the directions and practices described in this book. • Offers theory and practical advice on implementing a sustainability program from a recognized expert in management and sustainability in the library environment • Presents step-by-step instructions for creating a Triple Bottom Line (TBL) sustainable public library • Addresses a highly relevant and timely topic with librarians and library administrators
Librarians and Instructional Designers
Author: Joe EshlemanPublisher: American Library Association
ISBN: 0838914780
Category : Language Arts & Disciplines
Languages : en
Pages : 217
Book Description
With a firm foundation on best practices drawn from a variety of institutions, this book maps out a partnership between academic librarians and instructional designers that will lead to improved outcomes.
Engaging Babies in the Library
Author: Debra J. KnollPublisher: American Library Association
ISBN: 0838914462
Category : Language Arts & Disciplines
Languages : en
Pages : 144
Book Description
With Knoll’s guidance, children‘s librarians will be informed and inspired to rise to the challenge of providing quality service to babies, toddlers, and care providers.
The Company Image
Author: Elinor SelamePublisher: John Wiley & Sons Incorporated
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
Book Description
With so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
The Indian Journal of Commerce
Author: Australia
Author: Exponential: Transform Your Brand by Empowering Instead of Interrupting
Author: Jeff RosenblumPublisher: McGraw Hill Professional
ISBN: 1264268157
Category : Business & Economics
Languages : en
Pages : 241
Book Description
One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists. Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people’s lives forward. Most importantly, great brands don’t just interrupt: they empower. And that empowerment leads to exponential growth. Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world’s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy. The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment, culture, values, leadership, and transparency. With engaging stories and revealing brand examples, Exponential shows how brands can: Produce exponential growth by shifting from interruptions to empowerment Create brand evangelists with content that informs and inspires Embrace transparency and culture to tell authentic brand stories Generate massive ROI throughout the purchase journey Exponential is about storytelling done right, and the book practices what it preaches. It’s packed with colorful anecdotes from Rosenblum’s own career and clear examples of brands that grew exponentially. With a light touch, it unpacks heavy insights from neuroscience, market research, and big data, outlining what it takes for brands to truly be great and not merely say they are great.
Strategic Brand Management
Author: Kevin Lane KellerPublisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 236
Book Description
Author: 